Email Template: Starting a Home Equity Conversation

Copy, edit, and send from your own email. Replace the parts in [brackets]. Your firm may need to approve it before use; we're happy to send it to your compliance team.

Template

Subject: One more resource for your retirement plan

Hi [Client name],

As we've been working on your retirement plan, I want to make sure we're looking at every resource you have, including your home. For many retirees, it's the largest asset they own, and it's often left out of the plan.

Here are two short, plain-English articles worth a few minutes of your time:

• Can a reverse mortgage pay me every month for life? TheMortgageAdvisory.com/answers/reverse-mortgage-monthly-income-for-life
• When is a reverse mortgage a bad idea? TheMortgageAdvisory.com/answers/when-is-a-reverse-mortgage-a-bad-idea

This isn't a recommendation to take out a loan. If it looks worth exploring, I can set up a short call with Ace Ausar's team at The Mortgage Advisory, and I'd join the call with you. [Your spouse / your children] are welcome too.

Talk soon, [Your name]

Other links you can swap in

• Down-market buffer: TheMortgageAdvisory.com/answers/reverse-mortgage-line-of-credit-growth
• Taxes and Social Security: TheMortgageAdvisory.com/answers/reverse-mortgage-taxes-retirement
• Home in a trust: TheMortgageAdvisory.com/answers/reverse-mortgage-trust-estate-planning
• Keeping a low mortgage rate: TheMortgageAdvisory.com/answers/reverse-mortgage-keep-first-mortgage
• High-interest debt: TheMortgageAdvisory.com/life-rate

A note on compensation

The Mortgage Advisory never offers or accepts referral fees, or anything else of value for referrals, and we never recommend using loan proceeds to buy annuities, insurance, or investments.